Strengthening Channel Partnerships Across South Asia | Hotgen Showcases at the DDA Tamil Nadu Annual Conference

From July 17–19, 2026, the 21st DDA Tamil Nadu State Annual Conference & Product Exhibition was successfully held in Kodaikanal, India, organized by the Madurai Chapter. Hosted by the Diagnostic Dealers Association (DDA) – Tamil Nadu Chapter, the event brought together more than 200 diagnostic distributors from across the state, representing a network of over 30,000 healthcare institutions with a combined annual business volume of approximately INR 100 billion. As one of the most influential events in South India's diagnostic distribution industry, the conference provided an excellent platform for industry collaboration and business development.

Hotgen showcased its comprehensive immunodiagnostic solutions, attracting significant interest from local distributors and industry professionals.

The featured portfolio included the MQ60 Series, C800, and C2100 Chemiluminescence Immunoassay (CLIA) platforms, the UPT2800 Rapid POCT System, TB-IGRA tuberculosis testing reagents, as well as a wide range of colloidal gold rapid tests and ELISA reagents. These solutions address diverse clinical needs, ranging from primary healthcare screening to high-throughput testing in centralized laboratories. As a strategic priority in South Asia, India remains a key market in Hotgen's global expansion strategy. Leveraging DDA's extensive distribution network spanning major cities such as Chennai, Coimbatore, and Madurai, as well as numerous towns and rural areas, Hotgen continues to strengthen its channel presence and expand market accessibility across the region.

Looking ahead, Hotgen will continue to drive innovation through advanced diagnostic technologies and localized partnerships, contributing to the sustainable development of healthcare across South Asia.